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Essays on new product release strategy: Advertising and release timing
 Priming obesity: Direct effects of television food advertising on eating behavior and food preferences
 
Context effects in consumer choice
 Lay theories and consumer decision-making
 
Retail entry and location choice: Retail zoning, unobserved location characteristics and the agglomeration-differentiation trade-off
 Essays on combining individual and aggregate data and marketing in emerging economies
 
Two Essays on Thinking Big versus Thinking Small in Consumer Decision Making
 Essays on Incentive Compensation and Advertising
 
Essays on Demand Externalities and Cross-Market Rewards