Dissertations & Theses
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You are viewing titles for YALE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
Essays on new product release strategy: Advertising and release timing
Priming obesity: Direct effects of television food advertising on eating behavior and food preferences
Context effects in consumer choice
Lay theories and consumer decision-making
Retail entry and location choice: Retail zoning, unobserved location characteristics and the agglomeration-differentiation trade-off
Essays on combining individual and aggregate data and marketing in emerging economies
Two Essays on Thinking Big versus Thinking Small in Consumer Decision Making
Essays on Incentive Compensation and Advertising
Essays on Demand Externalities and Cross-Market Rewards
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