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You are viewing titles for WAYNE STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Reliability and validity of a survey for designing a global positioning system
The relationship between potential job applicants' ethnic identity and their attraction to organizations as a function of the racial diversity depicted in recruitment brochures
 
Psychological and physiological responses of males viewing same gender advertisements
Manufacturing menopause: An analysis of the portrayal of menopause and information content on pharmaceutical web sites
 
Consumer xenocentrism and consumer cosmopolitanism: The development and validation of scales of constructs influencing attitudes towards foreign product consumption
The relationship of market orientation, absorptive capacity, organizational learning, and positional advantage to corporate performance in turbulent and non-turbulent environments