ProQuest Subject Index - Marketing at UNIVERSITY OF SOUTH FLORIDA

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You are viewing titles for UNIVERSITY OF SOUTH FLORIDA in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Public Perceptions of Organizational Culture and Organization-Public Relationships	Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation

Internships in Public Relation and Advertising: The Nature of the Experience From the Student's Perspective	Live Versus Recorded: Exploring Television Sales Presentations

Communicating During an Organizational Crisis: Using Facebook as a Relationship Management Tool	The Role of Consumer Gender Identity and Brand Concept Consistency in Evaluating Cross-Gender Brand Extensions

Factors Prospective Students Consider When Selecting an MBA Program	The role of ethnic compatibility in attitude formation: Marketing to America's diverse consumers

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes	Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections

Emotional exhaustion and its role in service sabotage among boundary spanners	Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation

Perceived Firm Transparency: Scale and Model Development