TOP >> UNIVERSITY OF SOUTH CAROLINA >> Marketing
 
Browse Institutions
You are viewing titles for UNIVERSITY OF SOUTH CAROLINA in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
The role of new communication media in the sport marketing mix: Implications for trademark rights holders
 Motivations and constraints of Chinese outbound tourists: A case study
 
Shopping orientations, retail attributes and retail format choice among Generation Y apparel shoppers
 Mobile Shopping for Fashion Products in the US
 
Is crossing over selling out? Minority reaction to a niche brand extending its reach beyond communal boundaries
 An investigation into consumers' repeated attempts at behavior change
 
The endowment effect: A self-enhancement perspective
 Punishing the guilty and the guiltless: An investigation of consumer deviance inspired by company wrongdoing
 
Costly signaling and social valuation: A multi-method examination of social information processing
 Costs of time versus money: A mental accounting view of satisfaction