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UNIVERSITY OF SOUTH CAROLINA
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The role of new communication media in the sport marketing mix: Implications for trademark rights holders
Motivations and constraints of Chinese outbound tourists: A case study
Shopping orientations, retail attributes and retail format choice among Generation Y apparel shoppers
Mobile Shopping for Fashion Products in the US
Is crossing over selling out? Minority reaction to a niche brand extending its reach beyond communal boundaries
An investigation into consumers' repeated attempts at behavior change
The endowment effect: A self-enhancement perspective
Punishing the guilty and the guiltless: An investigation of consumer deviance inspired by company wrongdoing
Costly signaling and social valuation: A multi-method examination of social information processing
Costs of time versus money: A mental accounting view of satisfaction
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