ProQuest Subject Index - Mass communication at UNIVERSITY OF SOUTHERN CALIFORNIA

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Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media	Law and disorder: The image of the journalist in television's "Law & Order" series

Strategic communication in the fight against HIV/AIDS in the Russian Federation	Ethanol: The billion-dollar harvest

The rise and fall of Howard Dean: The media's role in the Iowa Caucus "Scream" debacle	A study and comparison of the IPO communications environments and communications strategies in the U.S. and Hong Kong

Politics, public relations and internal communications: A look at the DNC	Implant/explant

The convergence of investor relations and public relations: Fitting investor relations into the overall corporate communications strategy	The advance of the paparazzi and the celebrity army

Guide to corporate internal communications in China: A policy handbook	Battle for turf in the surf

How a strategic public relations campaign can enhance the reputation of China's financial public relations industry	The road to return: The first Crypto-Jewish synagogue

The influence of new media marketing public relations on the South Korean film industry in relation to the U.S. film industry	Reaching the Traditionalists: A study identifying 65--84 year olds and how to effectively communicate with them

Digging for votes: An analysis of 2008 presidential candidates' use of new media	Through targeted public relations awareness campaigns, community based organizations can raise the level of HIV/AIDS awareness among Black women, thereby reducing the rate of HIV/AIDS infections among their demographic sector

Physicians' perceptions on the ethics of free drug samples	An art of the Neutral

Through the application of international public relations, the Chinese government can neutralize the negative effects of the "Made in China" stigma, thereby protecting China's national image	The development of Hollywood's relationship with the military: A guide for filmmakers and military entertainment liaison officers

Effects of racial exclusion from media	Playing dirty: Analyzing the images of the tabloid journalists in the complete first season of the FX Network series "Dirt"

Capturing and maintaining the essence of luxury in the dynamic global marketplace	Engaging in the conversation: Best practices in Strategic Social Media

An analysis of influence strategies within the competitive sports marketplace: How the discipline of "playmaking" can be applied to the competitive sports marketplace	My bruthas' keepers: The jail house or the school house?

Your public is online: Public relations in an online world	Digital writers in an analog world: The image of the cyberjournalist in American film & television

The financial crisis: Signaling a new order of communications	World without a newspaper

The essence of leadership	Whole Foods Market---A communication plan to engage the German market

Immigration integration: A greater role for the Internet	AquariYum! Designing an organic asynchronous gameplay experience

Chinese government's role in crisis management-Case studies of three major crises in recent years	Social media best practices for communication professionals through the lens of the fashion industry

The Economy Crunch: A multimedia website devoted to the economy and what we eat	Strategic implications of the digitization of publishing popular fiction in the 21st century: Introducing the OCTOPUS theory

The entertainment value in food and its value to the public relations industry	Schism: Bridging the gap from casual browser games to hardcore social worlds

The British invasion of American television	Mutual appreciation: Britney Spears and the media machine

Turning the channel to color late-night TV	Growing up the Disney Channel way

Marching bands in television and popular culture: The USC Trojan Marching Band appears on "Glee"	Social innovation: Crowdsourcing and the new face of corporate social responsibility

Power party girls, good looking crowds and one hellish boss: The portrayal of the female entertainment publicist on reality television	The food truck phenomenon: A successful blend of PR and social media

See it want it buy it: The changing face of the early adopter in high technology and the tech industry's targeted public relations campaigns	It's not you, it's me: Generation Me and the public relations strategies to reach it

A comparative analysis of the advertising and public relations disciplines in an era of digitally fueled audience control	Newsdoc: A model for online video storytelling

Now our lives are changing fast: Music videos, everyday curation & the digital deluge	Healing waves

Corporate social media: Trends in the use of emerging social media in corporate America	Beyond the Electronic Curtain

The YouTube phenomenon: YouTube stars eliminating stereotypes in new media	Advertising and consumption in post-Mao China: Between the local and the global

Exploring the effects of media on the self-concepts and achievement of African American high school students	Interactive versus self effort: Untangling the cognitive elaboration-learning relationship on Internet discussion forums

The Vulcan rhetoric of crisis: Presidential advisors and the war in Iraq	Mapping feminism: Representing women's liberation in 1970s popular media

Undermining common sense: Racial legislation, comedy, and the family	Co-producing the Asia Pacific: Travels in technology, space, time and gender

From conversation to conversion: Children's efforts to translate their immigrant families' social networks into community connections	Network influences in health initiatives: Multimedia games for youth in Peru

The informationalization of race: Communication technologies and genomics in the information age	Lesbianscape of Taiwan: Media history of Taiwan's lesbians

User acceptance of computer-based VoIP phone service: An application of the technology acceptance model	Role enactment in interactive media: A role-play perspective

Programming the Apocalypse: Recombinant narrative in cyberspace	Institutional analysis of stakeholder collaboration in freight movement at the Ports of Los Angeles and Long Beach

When a story calls: The narrative potential of mobile media	Mobile communication and development: A study of mobile phone appropriation in Ghana

Screens on the move: Media convergence and mobile culture in Korea	Exporting tears and fantasies of (under) development: Popular television genres, globalization and nationalism in Mexico after World War II

A man like the one that married dear old mom: Nostalgia and masculinity crisis in late 20th century American culture	Communities of innovation: Cyborganic and the birth of networked social media

Blogging in China: Individual agency, the production of cyburban 'Spaces of Dissent' in Beijing, and societal transformation in China	Technomobility in the margins: Mobile phones and young rural women in Beijing

Of worlds and avatars: A playercentric approach to videogame discourse	Emergent media technologies and the production of new urban spaces

Hispanic advertising as social orientation: An examination of the advertising industry as a field of cultural production	Are you there, God? It's me TV: Religion in American TV drama 2000--2009

The role of social identity in adolescent smoking behavior	'Machines made of words': Poets, technology, and the mediation of subjectivity and Pomegranate-Eater (poems)

Essays on the economics of non-profit institutions	Media reinvented: The transformation of news in a networked society

The fabled fourth estate: Media freedom, democracy and human rights	Short-term project organizations for corporate entrepreneurship: Evidence from the Japanese animation industry (2000--2008)

Revenge of the fanboy: Convergence culture and the politics of incorporation	The captive public: Media representations of the police and the (il)legitimacy of police power

Art on television: 1967--1976