ProQuest Subject Index - Communication at UNIVERSITY OF SOUTHERN CALIFORNIA

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Persuasion through play: How procedural rhetoric in casual games can inform public relations	Ivory dreams: The music critic as performer

Social media best practices for communication professionals through the lens of the fashion industry	Strategic implications of the digitization of publishing popular fiction in the 21st century: Introducing the OCTOPUS theory

Sports PR trends in the second decade of the 21st century: Why sports legends' non-profits work	The implementation of corporate social responsibility initiatives as a strategy for post-crisis rebuilding and renewal

The influence of brand placement in Bollywood on the Indian consumer	Brand Israel: An analysis of nation branding concepts as they relate to the state of Israel

The entertainment value in food and its value to the public relations industry	Non-profit arts organizations succeeding in the recession

Uses of news narratives to enhance health knowledge of the audience: An analysis of the 2009 H1N1 flu vaccination coverage	The red cross society of China Jet Li One Foundation Project: A nonprofit charismatic organization that mobilizes small donors in China

Growing up the Disney Channel way	Hyperlocal news bloggers: Journalists, activists, part of a collaborative network, or news fans?

The civic responsibility of professional sports teams: Exploring the role of a team in its community	Social innovation: Crowdsourcing and the new face of corporate social responsibility

All glitz and glam?: A look at the image of public relations practitioner Samantha Jones from "Sex and the City"	The bottle of excellence Designing the public relations campaign for Luzhou Laojiao's iconic liquor brands

Power party girls, good looking crowds and one hellish boss: The portrayal of the female entertainment publicist on reality television	The food truck phenomenon: A successful blend of PR and social media

The 2011 NFL lockout: Labor negotiations and their impact on public relations in professional sports leagues	China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition

As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional	The effects of corporate social responsibility on employee engagement

"This time for Africa": South Africa's rise onto the global fashion stage	Babies without borders: Exploring perceptions of international adoption

A comparative study of food safety-related public relations practices in China and the United States	Public engagement, media relations and the future of the PR industry

The evolution of the internal communications practice and its importance to the survival of organizations	Jack McEvoy: From his rise to fame to the end of his game

Social media's role, utility, and future in video game public relations	Intercultural internal communication: Engaging with multinational employees

Creating effective communication between travel industry service providers and disabled travlers	A public relations approach to exploring consumer behavior behind luxury purchases

A study of social media practices and trends in the field of investor relations	Strategic food marketing and public relations by American fast-food retailers in China: Implications on China's obesity crisis

A comprehensive study of the Chinese government's natural disaster communication framework based on the natural disaster management and communication system's response to two natural disasters	The new age of advocacy: Generating millennial engagement and activism for the fight against lung cancer in the social media era

How Hollywood became the new American Dream	2011 National Football League lockout: Messaging in the context of professional sports labor disputes

The missing link: The role of organizational culture in technology change management communication	The color of beautiful: The case against skin whitening

Lights, camera, (call to) action: Global public engagement in film launch campaigns	A new power: How celebrities can use social media to influence social movements

Preventing type 2 diabetes among Hispanic Americans: Opportunities for optimizing mobile phone technology	Creating brand evangelists in the 21st century: Using brand engagement through social media to develop brand loyalty in teens

Marketing the beard: The use of propaganda in the attempt to Talibanize Pakistan	Crisis communication & natural disasters: Communication plan for Rome, Italy in the case of an earthquake

Branding luxury: Finding a balance between exclusivity and the inclusivity of a digital world	Generating valuable content for a destination in order to reach a new generation of travelers

Consumer awareness of Chinese brands in the United States	Exploring perceptions of facilitators that encourage breast cancer screening behavior among Latina women in Los Angeles County

The evolution of sustainability: A public relations and business argument	The share factor: Implications of Global Digital Strategy for Public Relations

Aging in an urban environment: An analysis of social support for English, Korean, and Chinese speakers in Los Angeles	The invisible man: Examining AIDS and men at risk in India

A father, a son, and a storybook: A case study of discourse during storybook reading	The Vulcan rhetoric of crisis: Presidential advisors and the war in Iraq

From conversation to conversion: Children's efforts to translate their immigrant families' social networks into community connections	Interorganizational knowledge networks: The case of the biotechnology industry

User acceptance of computer-based VoIP phone service: An application of the technology acceptance model	Role enactment in interactive media: A role-play perspective

The planning, production, and perception of prosodic structure	Communication and social support of parents of children treated at Childrens Hospital Los Angeles

Taiwanese students' perceived English oral proficiency in relation to communication strategies	The gene is out of the bottle: The communication of genetic complexity in direct-to-consumer genetics

Focusing the family: The rhetorical construction of "family values" in contemporary cultural politics	Food fight: Communication and organizational justice during the grocery store labor dispute

Connecting phrasal and rhythmic events: Evidence from second language speech	A discourse analysis of teacher-student classroom interactions

Se ve, se siente: Transmedia mobilization in the Los Angeles immigrant rights movement	The patterns, effects and evolution of player social networks in online gaming communities

Building personal wellness communities: Meaningful play in the everyday life of a network society	Applications of all optical signal processing for advanced optical modulation formats

Optimizing the persuasiveness of dietary messages: The roles of framing, tailoring, and self-conscious emotion	Examining affect and transactive communicative processes in organizational teams

Patient delay: An experimental study in reducing time taken to seek medical help for cancer	High-speed optical signal processing and performance monitoring towards Tbit/s optical networks

Hollywood vault: The business of film libraries, 1915--1960	The evolution of social and semantic networks in epistemic communities

Racial and gender exclusion affect novel group identity	Mapping out the transition toward information societies: Social nature, growth, and policies

Social Support in Cambodia: The Role of Peer Educators in Behavior Change	The 2010 Haiti network relief movement: Rhetoric in natural disaster, institutional intervention, and biosecurity

The social meaning of sharing and geocoding: Features and social processes in online communities