ProQuest Subject Index - Business at UNIVERSITY OF SOUTHERN CALIFORNIA

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You are viewing titles for UNIVERSITY OF SOUTHERN CALIFORNIA in the Business available through the UMI Dissertations & Thesis Gradwoorks site

Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media	Web 2.0: An examination of its effects upon U.S. public relations practices

Surviving the "made in China" stigma: Challenges for Chinese multinational corporations	Social innovation: Crowdsourcing and the new face of corporate social responsibility

The bottle of excellence Designing the public relations campaign for Luzhou Laojiao's iconic liquor brands	China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition

As the CEO goes, so goes the corporate culture: The evolving relationship between the chief executive officer and the public relations professional	The effects of corporate social responsibility on employee engagement

The evolution of the internal communications practice and its importance to the survival of organizations	Handmade

Businesses assisting K--12 science instruction: Four case studies of long-term school partnerships	Essays on supply chain management

Bank community development corporation investments in community economic development	Essays on interest rate determination in open economies

Game theoretical models in supply chain management	Essays on capacity sizing and dynamic control of large scale service systems

Essays in retail management	Blending and bridging in field formation

Experiential purchasing tendency as a function of approach versus avoidance motivation