ProQuest Subject Index - Marketing at UNIVERSITY OF NORTH TEXAS

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You are viewing titles for UNIVERSITY OF NORTH TEXAS in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Got silk?: Buying, selling, and advertising British luxury imports during the Stamp Act Crisis	The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes	Indian tourists' motivation, perception, and satisfaction of Bangkok, Thailand

Taiwanese cruisers in North America: An empirical analysis of their motivations, involvement, and satisfaction	Generation Y attitudes toward mobile advertising: Impacts of modality and culture

Examining the effects of psychographics, demographics and geographics on time-related shopping behaviors	The influence of interactivity and online store atmospherics of a 3-D retail store in Second Life on consumer purchase intentions

Diffusion of location based services and targeting U.S. Hispanics: A case study	Branded content: Understanding the mechanisms of strategic messaging in entertainment television formats

Impact of congruence between self-disclosed personal information and review on source credibility in online travel reviews	The impact of music on the shopping behaviors of Generation Y consumers in a college campus bookstore

An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption	Supply chain network evolution: Demand-based drivers of interfirm governance evolution

An empirical examination of service dominant logic: The theory of the network	An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: The customer's perspective

The impact of visceral influences on consumers' evaluation of weight loss advertising	Symbolic visuals in advertising: The role of relevance

Commercial motor vehicle driver safety: An application of ethics theory	Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising

An analytical model of the determinants and outcomes of nation branding	Developing an integrated supply chain costing approach for strategic decision making

"I speak, therefore I am": Identity and self-construction as motivation to engage in electronic word of mouth	Civility matters

Factors influencing post-adoptive enterprise resource planning (ERP) utilization	The impact of quality on customer behavioral intentions based on the consumer decision making process as applied in e-commerce