ProQuest Subject Index - Marketing at UNIVERSITY OF MICHIGAN

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You are viewing titles for UNIVERSITY OF MICHIGAN in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

The role and extent of economic rent in distribution contracts	Factors affecting consumers' responses to Direct-to-Consumer advertising

Who votes? How and when negative campaign advertisements affect voter turnout	Television and Internet commercials avoidance

Market systems modeling for public versus private tradeoff analysis in optimal vehicle design	Brand value and new product quality---Measurement, theory, and evidence

The cognitive and emotional consequences of anthropomorphic thought	How and Why Self-production Affects Product Evaluations: The Role of Process Valence and Involvement in Shaping Evaluation of, Attachment to, and Identification with Self-Made Products

Cognition and sensory perception: The effects of advertising and mental simulation on the perceptual consumption experience	Traditional Marketing, Online Communication and Market Outcomes Essay 1: Marketing Activity, Blogging and Sales. Essay 2: Consumers' Social Learning about Videogame Consoles through Multi-Website Browsing. Essay 3: Co-evolution of Network Growth and Group Formation

Measuring and leveraging the contribution of sport to business and society	Aesthetic and value judgment of neotenous objects: Cuteness as a design factor and its effects on product evaluation