ProQuest Subject Index - Marketing at UNIVERSITY OF MASSACHUSETTS AMHERST

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You are viewing titles for UNIVERSITY OF MASSACHUSETTS AMHERST in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Creating a culture of political giving	The role of the supplier in marketing process innovation and value creation

Political economy of Chinese television advertising	Determinants of environmentally conscious consumer behaviors: Measuring the value consumer environmentalism and predicting behavioral intention to purchase environmentally friendly products

Accessing organizational resources and pursuing value through international promotional alliances	Delivering knowledge services: The relationship of contract/governance structures to organizational justice assessments and resulting interorganizational relationships

Consumer privacy: A two essay dissertation examining perceptions of information sensitivity	The impact of online influence strategies on consumer response and privacy expectations

Leveraging marketing resources to strengthen stakeholder company identification	Studies in consumer procrastination

Fan communities and subgroups: Exploring individuals' supporter group experiences