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You are viewing titles for UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
An examination of integrated marketing communication in U.S. public institutions of higher education
Does environmental scanning by systems integration firms improve their business development performance?
 
Selling wind: Lessons in green niche marketing
The role of commitment in the relationship between customer satisfaction and customer loyalty in banking industry: Mediating effect of commitment
 
Enhancing innovation and performance through cross-strait competition and cooperation: The case of Taiwan's information technology industry
Salespeople as boundary spanners in manufacturing organizations