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You are viewing titles for UNIVERSITY OF MARYLAND COLLEGE PARK in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Public relations and MNCs' corporate social responsibility: From a developing country's perspective
 The role and effects of discrete emotion in negative political advertising
 
The following message might make you mad: Forewarning and inoculation against reactance
 An exploration of publics' understandings of corporate social responsibility, shared values, and the Pepsi Refresh campaign
 
Remaining vigilant against domestic terrorism: Making meaning of counterterrorism in a national awareness campaign
 Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior
 
Application of diffusion of innovations: A descriptive pilot study on the perceptions of home monitoring systems by adults 45 to 64 years of age
 Effects of mode of presentation on the influence of source characteristics on persuasion
 
Advances in mathematical models in marketing
 Essays on making interdependent decisions and their evaluations
 
Examining the influence of sensation seeking and gender on consumers' emotional responses to visual stimuli in computer-simulated slot machines
 My mobile music: An adaptive personalization system for digital audio players
 
Identity, power, and difference: The management of roles and self among public relations practitioners
 Strategic product design for retail channel acceptance under uncertainty and competition
 
The Internet and political organizations: Force, Tool, or Wildcard?
 Investigating the role of personality in (sport) consumer behavior
 
Integrating strategic relationship management: Evaluating public relations as relationship management in integrated communication
 Effects of performance schedules on event ticket sales
 
Understanding Chinese public relations education: A critical and cultural perspective
 It is risky business: Three essays on ensuring reliability, security and privacy in technology-mediated settings
 
Essays on issues in new product introduction: Product rollovers, information provision, and return policies
 Essays on marketing model applications for online and offline communities
 
Consumption and the dynamics of consumer choice
 The Impact of Airline and Customer Characteristics on Airline and Airport Choice
 
Strategic product design decisions for uncertain, converging and service oriented markets