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You are viewing titles for UNIVERSITY OF COLORADO AT BOULDER in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Generation Y-not: The Millennial Generation at a glance and its connection to museums
 Eating like a market
 
Ad the "proximity effect": How distance influences evaluations and choice
 Reading the seller's face: Moderating effects on how seller concession patterns influence buyer price expectations
 
When are decisions difficult? Goal conflict and compromise in negatively correlated choice environments
 Resource-based coalitions in marketing channels: A cooperative game theoretic analysis
 
What makes things cool and why marketers should care
 Memory retrieval and consumer decision making