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You are viewing titles for UNIVERSITY OF CALIFORNIA LOS ANGELES in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
How Morphosyntactic Markedness Can Contribute to the Prevention of Trademark Genericide
 Three essays on paid search advertising
 
Three essays on Internet marketing
 Views that matter: A theory of visual appeals
 
Risky business: Aspiring Hollywood actors and the selling of the self
 Three essays on consumer information search
 
The Impact of Product Aesthetics in Consumer Choice: A Dual Process Explanation
 Interdisciplinary Studies in Operations Management: Applications in Healthcare and Marketing
 
High Pressure Automobile Sales: An Interpretive Sociological Analysis of Work Involving Car Salesmen, Dealers, and Lending Institutions
 Modeling consumer preferences for status-signaling brands: branding, pricing, and product-line decisions