ProQuest Subject Index - Marketing at TUI UNIVERSITY

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You are viewing titles for TUI UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

The significance of personal factors in the service quality experienced by customers and the effect of employee psychological empowerment on the relationship	Stage of change readiness in social marketing

A comparison of weight loss outcome across three distinct weight-loss program delivery venues	Using structural equation modeling to explain new product trial using AT, AIDA, AKETA, and MOA versus a model that is an integration of AT, AIDA, AKETA, and MOA (including involvement and self-efficacy as moderators)

The effect of a web seal's placement, color, and size, and the e-retailer's name on intention to purchase online as mediated by perceived trust and perceived risk	Factors affecting purchasing decisions