ProQuest Subject Index - Marketing at THE UNIVERSITY OF TEXAS PAN AMERICAN

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You are viewing titles for THE UNIVERSITY OF TEXAS PAN AMERICAN in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Rio Grande Hispanic consumers' perceptions of Spanglish dialogue use in print and television advertising	Aqui Es: The rhetoric of identification in an act of local branding

For whom the consumer retorts: Consumer identity, cultural conditions, and the ramification and re-integration of the market through co-optation	The effect of choice and degree of participation on customer value and performance outcomes