ProQuest Subject Index - Marketing at THE UNIVERSITY OF TEXAS AT AUSTIN

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You are viewing titles for THE UNIVERSITY OF TEXAS AT AUSTIN in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Antecedents of the chief marketing officer's presence and influence in top management teams	Product disposal

Competitive and collaborative supply chains: The strategic role of product innovation, secondary markets and channel structure	The power of consumer-to-consumer community (network) on the Internet: Consumer decision-making, product sales, and product diffusion

Alternative media strategies: Measuring product placement effectiveness in videogames	Matching the advertising creative strategy to the thinking mode: The moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility	What does it mean to be gay in American consumer culture? Gay advertising and gay consumers: A cultural studies perspective

The impact of information technology on vertical relationships	A product segmentation approach and its relationship to customer segmentation approaches and recommendation system approaches

Organizational responses to consumer complaints: An approach to understanding the effectiveness of remedial accounts	The effects of advertising and publicity on corporate reputation and sales revenue: 1985--2005

Three essays on empirical studies of consumer behavior	Advertising signals as indicators of advertiser fitness

Consumer and retailer strategies when choosing from large assortments	New models for information technology-enabled environments: Channel competition, demand shaping, and service network design

Transmedia brand licensing prior to conglomeration: George Trendle and the Lone Ranger and Green Hornet brands, 1933--1966	Branding "nation brand"

Effect of African American skin tone on advertising communication	Essays on advertising's impact on firm risk, firm value, and analysts' forecasts

The unity of form and function: Making sense of product design from a consumer's point of view	Using principal components analysis to understand consumers' moment-to-moment affect traces and their influence on ad and brand attitudes

Sport fanship meaning and structure across two national cultures: Toward a Sport Consumption Culture Theory	Proportional representation and regulatory focus: The case for cohorts among female creatives

Essays on auction mechanisms and resource allocation in keyword advertising	The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product: The moderating role of consumers' regulatory foci and types of product attribute

Bling-bling brand placements: Measuring the effectiveness of brand mentions in hip-hop music	Speaking of faith: Public relations practice among religion communicators in the United States

Consumer control and customization in online environments: An investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral intention	Happiness, consumption and hedonic adaptation

Navigating through the pitch landscape: An examination of clients, consultants, and advertising agencies during the pitch process	The role of communication messages and public relations strategies in the higher education "public good" debate: A study of four public research universities

Determinants of consumer engagement in electronic word-of-mouth in social networking sites	Essays on technology and innovation

Product strategies under durability, lock-in and assortment consideration	Optimization of material sourcing and delivery operations, and assortment planning for vertically differentiated products and bundles

Resume politics: How campaigns use background appeals to win votes and elections	Issues in operations management and marketing interface research: Competition, product line design, and channel coordination

Understanding the impact of visual image and communication style on consumers' response to sport advertising and brand: A cross-cultural comparison	The advertising construction of identity in Lebanese television

The Medium May Determine Who Listens to the Message: A Proposed Criterion for Comparison of Media	Essays on Housing and Macroeconomics

Consumers' perceptions of the ethics and acceptability of product placement in movies: African Americans and Anglo Americans