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You are viewing titles for THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
The Heart Truth campaign: A communication audit
 Advertising amongst ourselves: A qualitative study of viewer attitudes towards viral marketing
 
The Atlantic Coast Conference: A pre- and post-expansion analysis
 Scoring points online: College athletics departments' brand positioning through communications on the World Wide Web
 
An examination of the potential for expansion of outsourced marketing into NCAA Division I-AA
 An analysis of decision-making by non-revenue sports student-athletes in choosing the University of North Carolina at Chapel Hill
 
Comparison of spectator demographic descriptors and attendance motivators at University of North Carolina sporting events
 Social media and the Fortune 500: How the Fortune 500 uses, perceives and measures social media as a marketing tool
 
Distraction and the provision of risk and benefit information in prescription drug television advertising
 Take them for a ride: An online relationship management plan for MotoGP
 
A media content analysis of the NCAA: In-game advertising during the Men's College World Series
 Guerrillas in the Urban Jungle: Marketing plans for the Broadway Musicals, "In the Heights" and "Shrek the Musical"
 
A Spoonful of Transportation Helps the Comparison Go Down: Using Narrative Transportation to Make Comparative Advertisements More Palatable
 Internal communication: Building trust, commitment, and a positive reputation through relationship management with employees
 
An evaluation of the North Carolina Tobacco.Reality.Unfiltered. media campaign
 The effectiveness of the length of commercials in different types of television programs
 
Consumer options and forward pricing: Theory and empirical analyses in ticket markets
 Agency experience: A case study of leadership development within a high-performing public relations agency
 
Creating identity and building reputation: Public relations practices of small businesses in an emerging field
 Implicit memory and fluency effects in communication research
 
From awareness to advocacy: Understanding communication about cancer and nonprofit support
 To help or not to help: The effects of affective expectancies on reactions to prosocial persuasive messages
 
Avoiding ad avoidance: Factors affecting the perception of online banner ads
 Goal influence in organizational identification and post-choice behavior