ProQuest Subject Index - Marketing at THE PENNSYLVANIA STATE UNIVERSITY

TOP >> THE PENNSYLVANIA STATE UNIVERSITY >> Marketing

Browse Institutions

You are viewing titles for THE PENNSYLVANIA STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Mortality salience and consumer risk taking: Striving for personal control and self-esteem	A hierarchical Bayesian finite mixture multidimensional scaling approach for accommodating structural and preference heterogeneity in three way preference data

Examining community values, identification formation, and consumer value assessment in the context of local food communities	The influence of web site feature-based interactivity on users' attitudes and online behaviors

The impact of platform certification on a platform-based product market: The case of mobile applications	Consumers' emotional responses to service encounters: The influence of other consumers

Essays in political marketing	A typology of consumer dissatisfaction responses: Exit, voice, loyalty, and "more"

The dimensions of marketing leadership: Exploring heterogeneity and relationship with perceived effectiveness	Being open in a closed world: Essays on innovation in open source networks

An initial competency model for sales managers at fifteen B2B organizations	The effects of choice variety and specification type on customization process satisfaction

Evaluation of marketing leadership in organizations	Effects of specialization of media technology at multiple source layers upon online trust: The role of information processing in determining e-commerce attitudes

Mechanisms to coordinate new and used product sales: An empirical and analytical investigation	Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information

The effects of product experiences on attitudes toward the brand, a product's country of origin and competitor brands	Indirect procurement outsourcing: Issues and opportunities

Effects of health message frames and cultural appeals on influenza prevention: A cross-country investigation	Referral equity and referral management: Essays on the supplier firm's perspective of referrals

Essays on marketing's role during firm crises