ProQuest Subject Index - Marketing at THE OHIO STATE UNIVERSITY

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You are viewing titles for THE OHIO STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Temporal sequence effects: A memory framework	How customer loyalty programs can influence relational marketing outcomes: Using customer-retailer identification to build relationships

Automatic attitude activation: Studies on processing and effects of alcohol advertisements and public service announcements	Measuring the effects of satisfaction: Linking customers, employees, and firm financial performance

Impacts of Social Capital on Motivation, Institutional Environment, and Consumer Loyalty toward a Rural Retailer	Are Your Eyes Really Bigger Than Your Stomach? An Investigation of the Importance of Selective Exposure to Weight Management Articles Featuring Exemplification and Conveying Efficacy for Potential Weight Management Belief and Behavior Change