ProQuest Subject Index - Marketing at THE GEORGE WASHINGTON UNIVERSITY

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You are viewing titles for THE GEORGE WASHINGTON UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Parties, Identity and Brands in Political Marketing	Fit Theory Into Corporate Sponsorship Toward Charitable Events

The impact of selected cultural dimensions on international services vendor selection criteria: An exploratory investigation	Two essays on "mining market basket data: Models and applications in marketing"

Generating cooperative advantage: A phenomenological exploration of structural coupling as value coherence of organizational values and consumer values	The effect of negative ties on the innovative consumers' creativity: An empirical study of new service idea generation in a social network environment

Brand effects on retrospective evaluations of past consumption experiences	Counterfeit Goods: Occurrences, Choices, and The Influence of Origin

Hybrid Identity Organizations: The Role of Hybrid Identity Tensions in a Corporate Branding Strategy at a Voluntary Health Organization	An Examination of the Roles and Work Activities of the Public Relations Officer in Higher Education Using the Five-Factor Dimension Model

Essays on The Effects of Marketing and R&D Capabilities in the Grocery Industries	The Role of Marketing Activities in the Fuzzy Front End of Innovation: A Study of Small- to Medium-Size Enterprises in the Biotech Industry

Three Essays on the Economic Impact of Online Word-of-Mouth in Online Software Market