Dissertations & Theses
The world's most comprehensive collection of dissertations and theses.
THE GEORGE WASHINGTON UNIVERSITY
You are viewing titles for THE GEORGE WASHINGTON UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
Parties, Identity and Brands in Political Marketing
Fit Theory Into Corporate Sponsorship Toward Charitable Events
The impact of selected cultural dimensions on international services vendor selection criteria: An exploratory investigation
Two essays on "mining market basket data: Models and applications in marketing"
Generating cooperative advantage: A phenomenological exploration of structural coupling as value coherence of organizational values and consumer values
The effect of negative ties on the innovative consumers' creativity: An empirical study of new service idea generation in a social network environment
Brand effects on retrospective evaluations of past consumption experiences
Counterfeit Goods: Occurrences, Choices, and The Influence of Origin
Hybrid Identity Organizations: The Role of Hybrid Identity Tensions in a Corporate Branding Strategy at a Voluntary Health Organization
An Examination of the Roles and Work Activities of the Public Relations Officer in Higher Education Using the Five-Factor Dimension Model
Essays on The Effects of Marketing and R&D Capabilities in the Grocery Industries
The Role of Marketing Activities in the Fuzzy Front End of Innovation: A Study of Small- to Medium-Size Enterprises in the Biotech Industry
Three Essays on the Economic Impact of Online Word-of-Mouth in Online Software Market
Copyright © 2013 ProQuest. All rights reserved.
Terms and Conditions