ProQuest Subject Index - Marketing at THE FLORIDA STATE UNIVERSITY

TOP >> THE FLORIDA STATE UNIVERSITY >> Marketing

Browse Institutions

You are viewing titles for THE FLORIDA STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Culture's influence on brand loyalty among culturally diverse consumers in the United States	Applying cultural consensus analysis to marketing

Consumer acceptance of online customization for apparel	Managerial factors affecting team identification

Resource-based and relational antecedents of firms' propensity to franchise and their effects on firm performance	From coarse to fine and weak to strong: The impact of scale granularity and rating strength on the ability of K-means to recover true cluster structure

Examining the values associated with spectator sports and the relationships between the values and sport spectator behavior	A framework for effective customer and frontline employee involvement in new service development

An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy	Factors contributing to consumer willingness to adopt body scanning technology

Psychological distance perceptions and trust beliefs for Internet-only and hybrid retailers: Implications for marketers	A case study of a summer music camp and the impact of participation on perceptions of the College of Music and the hosting university

An integrated model of value equity in spectator sports: Conceptual framework and empirical results	Assessment and implications of consumer reactions to service mergers

Communicating through clothing: The meaning of clothing among Hispanic women of different levels of acculturation	Interest and needs in men's business clothing

Sport sponsorship as an internal marketing tool: Employees' sponsorship assessments and their effect on job attitudes	Market segmentation based on subcultural socialization: A case study

Three essays on innovation	Engaging consumers through innovation: Measuring event innovativeness in spectator sports

Three essays on consumer co-production	The internalization of a sport team through sport video gaming

The impact of brand equity drivers on consumer-based brand resonance in multiple product settings	Three essays on green marketing strategy

From green to gold: Three essays on corporate social responsibility as a marketing strategy	The invisible woman mature female consumers 50 to 64

Determinants of spectator attendance at Historically Black Colleges' and Universities' football games	Opportunity dominant logic: Creating and deploying marketing capabilities under conditions of uncertainty

Diminished product inventory: The effects of visible quantity on choice in retail settings	Asset market dynamics of heterogeneous agent models with learning

An alternate conceptualization of the Theory of Planned Behavior in the context of sport participation	Sport brand community