ProQuest Subject Index - Marketing at TEMPLE UNIVERSITY

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You are viewing titles for TEMPLE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Group out-of-home television viewing: A study of viewing dynamics and advertising effectiveness	Framing corporate reputation: A comparative study of the images of Canary Wharf in the media

The role of involvement and incongruency in tourism print ads on attitude toward the ads	Intra-organizational and inter-organizational dimensions for successful integrated CRM systems in B-to-B settings

Assessing the online tourism domain from an information search perspective	An examination of price dispersion in an online retail marketplace

Partners as suppliers for innovation: The development of new services by American destination marketing organizations	Antecedents and outcomes to implementing a top-down approach to platform product design

Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations	Media framing as brand positioning: Analysis of coverage linking Phish to the Grateful Dead

Modeling consumers' co-creation in tourism innovation	Blind spots: Examining political advertising misinformation and how U.S. news media hold political actors accountable

An examination of digital nativity, generation, and gender in online giving	A facet-based tourism advertising response model: Assessing moderating effect of travel decision flexibility