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You are viewing titles for STATE UNIVERSITY OF NEW YORK AT BUFFALO in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Branding contemporary art museums in the United States
 The role of location in the marketing strategy of performing arts organizations
 
Hooking-up online: Self-disclosure and the presentation of self in alternative online personals
 Impact of category management practices on performance of FMCG supply chains
 
Use of retail scanner data to gain strategic market insights: Two applications
 Understanding consumer usage learning mechanisms in the retail industry
 
Essays on the impact of new product introductions on market dynamics
 Creating and seeking "value" in supermarkets: Three essays
 
Managing marketing mix and communications in a digital era: The role of traditional and new media in a multichannel environment