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You are viewing titles for SAINT LOUIS UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
A unifying code of ethics for public relations practitioners: Implementation in a changing media landscape
 Towards a more efficient method of data integration: An evaluation of the Data-Overlay approach to media planning
 
Brand sponsorship: The role of congruence, exclusivity, and repetition on modifying brand associative networks
 Global consumption orientation: An investigation of antecedents and consequences
 
Culture and consumer socialization
 Investigating creativity's effectiveness, a multi-method approach
 
A broadening and re-evaluation of the consumer animosity construct: The effect of focusing events
 The influence of food related advertisements on food intake among adult men and women
 
Consumer ethnocentrism: The effects of threat, foreignness and heritage brands