ProQuest Subject Index - Mass communication at ROCHESTER INSTITUTE OF TECHNOLOGY

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English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people	Cancer rumor effects on sense making

Internet dependency, motivations for Internet use and their effect on work productivity: The 21st century addiction	Barriers for telecommunication accessibility and needs assessment of video relay services (VRS): Utilization of VRS for the deaf community

Perceptions of privacy on Facebook	A content analysis of black female athletes and white female athletes in sports magazines

Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio	A study of emerging opportunities for digital print production of user-generated content

First aid when and where you need it, development of first aid self-care, patient education for web and mobile devices	Breeding Bettas: An interactive study to the breeding and caring of Siamese fighting fish

The visual analysis of heterogeneous sex role interactions: A content analysis of popular music videos	Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important

Differences in self-reported perceptions of privacy between online social and commercial networking users	Spiral of silence, public opinion and the Iraq War: Factors influencing one's willingness to express their opinion

The relationship between hotel managers' communication styles and subordinate employee attitudes and personal relationships	Communication strategies of successful coaches: A content analysis of books by coaches about coaching

Foufou: Using multimedia to promote a new product and establish a brand identity online	Interactive television: Advancing television through integrated technology

The effect of new media on political advertising: Television ads and internet ads in the 2008 presidential primary	Implementing Lean Manufacturing into newspaper production operations

Racial framing in the 2008 presidential election: A content analysis of geographically diverse newspapers and the framing of Barack Obama	Evaluating the effect of peer feedback on the quality of online discourse

The state of media education implementation in Rochester, NY K-12 schools	Beginning, persisting, and ceasing to play: A stage uses and gratifications approach to multiplayer video games

Impact of image personalization on response rate of direct mail advertising	Print media paper consumption patterns through a system dynamics approach

In Search of Local News: How Readers' Desire for Information and Entertainment Predicts Their Choice of Online or Print Local News	New findings for contemporary marketing to Black men: A content analysis of alcoholic beverage ad appeals from "Ebony" and "GQ" magazines

Reading on the Internet: The Presentation of Online News Articles and Its Relationship to Reader's Recall and Comprehension	Band Space: Promoting Local Musicians on the Web

The Relationship Between Self-Reported Strength of Parasocial Interaction and Perception of World Stability	Visual and Textual Appeals in Banner Advertising: A Content Analysis

Consumers' Self-Image Response to Gender Portrayal in Advertising Images	Parasocial Relationships and Social Media Usage

War Letters: A Thematic Approach and Comparison of Military Letters from World War II and the Vietnam War	The Current State of Paying for Digital News Content

Facebook and Print Magazines: A Study on the Benefits of Single- and Cross-Media Advertising	The Relationship between Cross-media Usage and Brand Recall in Advertisements: A Test of Customer Engagement with Print and Digital Magazine Advertisements

A Case Study of Edwin Howard Armstrong's Public Relations Campaign for FM	Internet Marketing Trends: An Analysis of Website and Social Media Use in New York State's Equine Industry

Comparison of Media Selection in the U.S. and Indian Advertising Industries