ProQuest Subject Index - Marketing at ROCHESTER INSTITUTE OF TECHNOLOGY

TOP >> ROCHESTER INSTITUTE OF TECHNOLOGY >> Marketing

Browse Institutions

You are viewing titles for ROCHESTER INSTITUTE OF TECHNOLOGY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people	A study of emerging opportunities for digital print production of user-generated content

Guest satisfaction and guest loyalty study for hotel industry	Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers

Strategies for success in the e-grocery industry	Impact of image personalization on response rate of direct mail advertising

Destination competitiveness: An analysis of the characteristics to differentiate all-inclusive hotels & island destinations in the Caribbean	Psychographic factors and prospective students' use of interactive features on admissions websites of institutes of higher education

Effective use of personalized communication to influence the 18- to 25-year-old demographic to buy products and services	New findings for contemporary marketing to Black men: A content analysis of alcoholic beverage ad appeals from "Ebony" and "GQ" magazines

Predicting Someone's True Identity: Linguistic Norms and Cues in Online Personal Advertisements	Cookie Dough 2.0: Digital Sketchbook The story of cookie dough's rise to a legitimate snack through computer graphics design

Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design	New medium of advertising in the future: Use of interactive installation

Band Space: Promoting Local Musicians on the Web	Personalized Print in Europe

Athletes who Tweet: Differences in Audience Perceived Credibility between Journalists and Athletes' Twitter Accounts	The Current State of Paying for Digital News Content

Facebook and Print Magazines: A Study on the Benefits of Single- and Cross-Media Advertising	The Relationship between Cross-media Usage and Brand Recall in Advertisements: A Test of Customer Engagement with Print and Digital Magazine Advertisements

Internet Marketing Trends: An Analysis of Website and Social Media Use in New York State's Equine Industry	Comparison of Media Selection in the U.S. and Indian Advertising Industries