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You are viewing titles for NOVA SOUTHEASTERN UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Seniors go online. An assessment of the value of usability: Is it perceived usefulness or perceived ease of use?
 An empirical investigation of the effects of discounting on privacy-related decisions
 
The influence of salesperson leadership as a customer interaction behavior on sales performance
 Antecedents of online consumers' intention to buy
 
The longitudinal impact of private label brands on category profitability and loyal customers
 How gender and governance affect quality manufacturer-supplier relationships in business
 
Measuring student satisfaction and its impact on student retention: Developing a combined model for use in private, post-secondary institutions
 Airport retail gravitation: An integrated approach
 
Internal market orientation as an antecedent to industrial service quality
 A cross cultural comparison of American and Swiss female perceptions of trust on Internet purchase behaviors
 
Fallen ivory towers: Avoiding collapse through analysis of the antecedents leading to university decline
 The relationship between service quality and market orientation: An empirical study in the Taiwan advertising industry
 
The relationship between web-based service quality and customer loyalty
 The influence of employee perceptions of the work climate on perceived service quality and their relationships with employee goal orientations, employee self-efficacy, and employee job satisfaction
 
Country of origin labeling impact on consumer purchasing decisions
 Truck driver determinants of service quality as perceived by commercial cargo recipients
 
An examination of belief and attitude based reputation and its impact on behavioral consequences
 The impact of marketing employee satisfaction on service quality
 
Developing a framework for evaluation of corporate non-transactional Business-to-Consumer Web sites: A descriptive study
 Country-of-origin and branding in a B2B context
 
Customer lifetime value: Investigating the relationships among the key determinants; commitment, loyalty and purchase behavior
 The influence of perceived risk on corporate reputation in the B2B market
 
Antecedents of business incubator effectiveness: An exploratory study
 Cross-sector segmentation: A framework for collaborative alliances between nonprofit and for-profit organizations
 
An examination of relationship marketing as a determinant of commitment and loyalty in college and university students
 Towards an Understanding of Mobile Website Contextual Usability and its Impact on Mobile Commerce
 
Sales promotions effects on brand loyalty
 The antecedents and consequences of brand citizenship behavior