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You are viewing titles for NEW YORK UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Optimal and equilibrium pricing metrics for digital goods
 Brand alliances---an information processing perspective
 
Contemporary issues in media and entertainment
 Generalized approach to customer segmentation and building predictive models of customer behavior
 
Predicting, experiencing, reducing hedonic adaptation
 How Long Can I Go? The Comparative Effect of Low Status Users on Buying Intentions