ProQuest Subject Index - Mass communication at MICHIGAN STATE UNIVERSITY

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You are viewing titles for MICHIGAN STATE UNIVERSITY in the Mass communication available through the UMI Dissertations & Thesis Gradwoorks site

Computer-mediated persuasion in online reviews: Statistical versus narrative evidence	Congruity theory: The relation between context type and advertising appeal

Avatar identification: How similarity in appearance influences aggressive responses	Multiple wives, multiple voices, multiple publics: Polyvocality in "Big Love"

The influence of prior issue attitudes on perception bias and perceived message credibility: Online health information about smoking bans	Alternative food and animal geographies in newsprint media: Discourse analysis of urban chickens in the US

Intercultural friendship formation and development: A survey study based on an all-Chinese sample about the role of Facebook in the friendship between Chinese and American students	Stereotypes of the black male image in video games

Communicating with stakeholders and accounting for their worldviews in promoting sustainability at Michigan State University	Identifying the perceptions and effectiveness of current copyright law and digital rights management technology

After closing the rural broadband gap: The case of Korean Information Network Village	Social projections in CMC: How username and linguistic behavior infers helper sex in computer-mediated emotional support contexts

Shifts in acceptance of type-specific violence as an outcome of character-role in video games	Making sense of brain games: A scientific analysis of game design in the brain fitness software market

Gender effects of communicator and recipient relationship violence prevention messages	The development of selling sustainability in saving The Great Bear Rainforest

The persuasive impact of disgust-provoking images in animal-rights campaigns	Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages

The black image in the black mind: The history of African Americans' access to cable television in Boston and Detroit, 1963--1989	The effect of learning type and avatar similarity on learning outcomes in educational video games

News media, individual-level traits, and behavior change in fear appeal research	Food discourses in contemporary Mexican literature and telenovelas

Investigating the true return on investment: A descriptive analysis of public relations agency-client relationships using the Relqual scale	Implementing innovative ideas: A multisite case study of putting Learning Reconsidered into practice

Perceptions of deviance and deviant groups in the news: Newspaper coverage of Arab Americans pre- and post-9/11	A comparative study of educational values reflected in children's TV commercials between the U.S. and China

The effect of RPG newness, rating, and character evilness on the NPC believability	New media, new politics: Political learning efficacy and the examination of uses of social network sites for political engagement

Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements	Measurement of art and cultural consumption behaviors for developing strategic communications

The self and online politics: A social psychological approach to political computer-mediated communication in the United States	Personal data protection in e-government: Globalization or glocalization? A comparative study of the United States, Germany and China

The effect of task demand on mood repair and selective exposure to video games	Factors affecting organizational blog content: Public relations practitioners and organizational context

The evolution of South Korea's Broadband Convergence Network, 2004--2007	Social influence in online health discussions: An evaluation of online graduate student support groups

Rethinking code-switching types and their effectiveness in print ads: The influence of word difficulty on the processing of code-switching types	An examination of the adoption of electronic medical records by rural hospital nurses through the unified theory of acceptance and use of technology lens