TOP >> MICHIGAN STATE UNIVERSITY >> Marketing
 
Browse Institutions
You are viewing titles for MICHIGAN STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
Congruity theory: The relation between context type and advertising appeal
 Virtual social capital in the Obama campaign
 
Gender effects of communicator and recipient relationship violence prevention messages
 The effects of message framing within the stages of change on smoking cessation intentions and behaviors
 
The persuasive impact of disgust-provoking images in animal-rights campaigns
 The effect of color in produce packaging on consumers' attentive behaviors and perceived freshness
 
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
 Analysis of counterfeit risks and development of a counterfeit product risk model
 
Perception versus reality: A comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
 Investigating the true return on investment: A descriptive analysis of public relations agency-client relationships using the Relqual scale
 
Impact of self on attitudes toward luxury items among teens in Brazil
 New media, new politics: Political learning efficacy and the examination of uses of social network sites for political engagement
 
Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements
 Measurement of art and cultural consumption behaviors for developing strategic communications
 
Service agility: A crucial component of service strategy
 The role of household physical, human, network and environmental assets in small farmer access to markets: Guatemalan lettuce growers' experiences with modern market channels
 
An analysis of the performing arts consumer: Developing market segments by using chi-squared automatic interaction detection (CHAID)
 A strategic marketing examination of stakeholders, customer satisfaction, and performance of firms embedded in multi-entity supply chains
 
Marketing strategy decision making: The unintended consequences of incorporating competitive information
 Rethinking code-switching types and their effectiveness in print ads: The influence of word difficulty on the processing of code-switching types