ProQuest Subject Index - Marketing at KANSAS STATE UNIVERSITY

Browse Institutions

You are viewing titles for KANSAS STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

The effect of conference brand knowledge on attendee behaviors	Examining cognitive processes of unstructured decision making

Effects of additional quality attributes on consumer willingness-to-pay for food labels	Restaurant customers' emotional experiences and perceived switching barriers: A full-service restaurant setting

Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry	Senior casino motivation and gaming intention: An extended theory of planned behavior model

Customer share of visits to full-service restaurants in response to perceived value and contingency variables	The Millennial Generation and wine purchasing beliefs in casual dining restaurants

Brand preference and its impacts on customer share of visits and word-of-mouth intention: An empirical study in the full-service restaurant segment	Perception management in the United States from the Great War to the Great Crash