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KANSAS STATE UNIVERSITY
You are viewing titles for KANSAS STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
The effect of conference brand knowledge on attendee behaviors
Examining cognitive processes of unstructured decision making
Effects of additional quality attributes on consumer willingness-to-pay for food labels
Restaurant customers' emotional experiences and perceived switching barriers: A full-service restaurant setting
Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry
Senior casino motivation and gaming intention: An extended theory of planned behavior model
Customer share of visits to full-service restaurants in response to perceived value and contingency variables
The Millennial Generation and wine purchasing beliefs in casual dining restaurants
Brand preference and its impacts on customer share of visits and word-of-mouth intention: An empirical study in the full-service restaurant segment
Perception management in the United States from the Great War to the Great Crash
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