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You are viewing titles for IOWA STATE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
 
What makes an effective press release: A coorientation approach of public relations practitioners and news editors in sport
 Activity-based value-chain analysis for U.S. college student vacation travelers' hotel room experience
 
Development and validation of a measure of postmodernity in dress
 The influence of public relations on news coverage and public perceptions of foreign countries
 
Operationalizing McLuhan's tetrad to focus on innovation effects
 The effects of product presentation on consumer experiences, emotion, and website patronage intention towards an apparel website
 
Television shopping: The effect of persuasive strategies on parasocial interaction, subjective well-being, and impulse buying tendency among older women
 Greenpeace cyberadvocacy: Message strategies and the framing of the "say no to genetic engineering" campaign
 
Effectiveness of values communication through cross-cultural corporate symbol design
 Using the concept of transvaluation in the branding process to create essential stickiness---A case study of the launch of "O, the Oprah Magazine": How embedding brand character changes the function of the product in the eyes of those who live the brand
 
Retail branding through sensory experience: Local case-study at Chocolaterie Stam
 Development of a logo assessment matrix in response to challenges in designing graphic identity for country tourism branding campaigns
 
Perceptual and emotional response to shape and color: A study for healthcare logo design
 The role of dynamic digital menu boards on consumer decision-making and healthy eating
 
A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the U.S.
 The role of personal relevance and mood on the persuasive impact of gain and loss frames in advertising messages about a vaccine against alcohol addiction
 
The effect of focal center and peripheral ad placement, player involvement, and player experience on recognition and recall of videogame ads
 An implicit approach to object valuation and psychological ownership
 
Three essays on food quality and transaction costs
 Challenging the necessity of organizational community for rhetorical genre use: Community and genre in the work of integrated marketing communication agency writers
 
Taste in appearance: Self, cultivated dispositions, and cultural capital
 Young consumers' fair trade consumption: Application of the theory of planned behavior to non-food fair trade purchases
 
It only takes once: Influence of sexual risk status, social comparison, and a public service announcement on absent-exempt cognitions
 Asymmetrical effects of attribute performance on customer satisfaction
 
The influence of Chinese cultural values on consumer perceptions and behavioral intention towards an apparel mass customization website
 Effectiveness of relationship marketing bonding tactics in predicting customer share in the public sector school foodservice market
 
Relationship of body satisfaction to virtual product experience and perceived risk of product performance in online and multi-channel apparel shopping
 Impact of perceived website service quality on customer e-loyalty on a lodging website
 
An examination of college selection factors used by business students who chose to attend a small Midwestern private college
 Indian consumers and their mall patronage: Application of cultural-self and the theory of planned behavior to patronage intentions
 
Pennsylvania wine and restaurants: Barriers and opportunities
 Reason and reaction: The dual route of decision making process on social media usage: The case of hospitality brand fan pages
 
Adopting the Brisoux-Larouche model of brand categorization to correlate brand social responsibility in national and in-house coffee shops
 An investigation of the relationship between cluster brands and individual brands: A place branding perspective