ProQuest Subject Index - Marketing at INDIANA UNIVERSITY

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You are viewing titles for INDIANA UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Discourse variation in American magazine advertisements	Discrete emotion and motivation: Relative activation in appetitive and aversive motivational system as a function of anger, sadness, fear, and joy embedded in the content of televised information campaigns

Premium pricing orientation and its drivers	Essays on supermarket pricing and coupon strategies

NCAA website coverage: An analysis of gender and individual sport team coverage on intercollegiate athletic home Web pages across multiple divisions	Essays on optimal bucket pricing, dynamic product offering and customer win-back strategies of continuous subscription service

Three essays on asymmetric contests: Making the strong and weak fight harder	The impact of variations in source likeability upon attitude-related responses

Practice makes imperfect? Sequence learning and the discontinuous acquisition of feature use skills	Two essays on the paradoxes of innovation

A content analysis of television ads: Does current practice maximize cognitive processing?	Sequential choice: Criteria instability and the isolated option effect

The darker side of sound: Conflicts over the use of soundscapes for musical performances	Influence of brand exposure frequency and sport involvement on sport sponsorship effects: An examination of mere exposure

Selling "Turkishness": Nationalism and globalization in Turkish advertising	Two essays on network tie strength and its microstructural effect on consumer attitudes and intentions

Essays on asymmetric pricing	Essays on price dispersion, service quality and advertising fees

Examining the role of brand associations in multipurpose fitness facilities: The relationship between service quality, exercise commitment, brand associations, and brand loyalty	The boundaries for ad creativity---Effects of type of divergence, type of consumer involvement, and affective state

Can imitation by private-label brands benefit consumers and national brands? A processing fluency perspective	Connecting campaign coverage, news media use, and issue knowledge in the 2010 Senate midterm election

An experimental investigation of expanding elaboration likelihood model in advertising research	The Josef Bonime Collection of Radio Music: Music and advertising in the golden age of radio

Guilt-free by association: How images of other consumers influence subsequent taste perceptions	Two essays examining the effect of brand-embedded interaction (BEI) on new product development