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Three essays on opinion leadership and social networks
 The effects of procedural and declarative knowledge in consumer information processing
 
The role of perspective taking, self-awareness, and self-other similarity in the impact of donation appeals
 The role of mental imagery and visual perspective in consumer behavior
 
Understanding optimism: The antecedents and consequences of anticipatory purchase
 Consumer Insurance Decision Making
 
Corporate Governance in Emerging Markets: Theory and Evidence
 Three Essays on Industrial Organization