ProQuest Subject Index - Marketing at DUKE UNIVERSITY

Browse Institutions

You are viewing titles for DUKE UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Hedonic benefits of experiential preparation	How should I think about it? Perceived suitability and the resolution of simultaneous conflicting preferences

Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior	Underlying contextual effects leading to over consumption: Extremeness aversion and bundling

Look on the bright side: Self-expressive consumption and consumer self-worth	Learning, thinking, buying, using: Contextual effects on consumers' adoption of really new products

Unstable consumer learning models: Structural models and experimental investigation	Two essays on escalation of commitment

Online auction markets	Some things are better left unsaid: How word of mouth influences the speaker

Essays on digital distribution of information goods	Feeling good and doing better: How specific positive emotions influence consumer behavior and well-being

Action simulation in acquisition cost estimates	Product Portfolio and Brand Extension Effects of Innovation: A Diversification Perspective on Innovation's Ability to Achieve New Value

Out of control: When and why consumers yearn for boundaries	Limited means and what I can't buy: Resource constraints and resource use accessibility drive opportunity cost consideration

Hyper-Media Search and Consumption	Essays on Costly Charitable Fund-raising