ProQuest Subject Index - Marketing at CLEMSON UNIVERSITY

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You are viewing titles for CLEMSON UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

Cause-related marketing for breast cancer: Investigating tools for partnerships	Ethical strategies that make "good" business sense: Direct-to-consumer advertising of prescription products

The role of exigencies in marketing: A rhetorical analysis of three online social networks	An experiment in joint product price optimization: Price elasticities and substitution decisions of the Hungry Barfly

Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization	(Im)perfecting perfection: Socially conscious marketing and the professional communicator

Color rhetoric: The social construction of neutrality in real estate design	Cultural variation in the visual aspects of television commercials: Comparing the use and effect of field information in Chinese and US television commercials

Rhetorical problems and cinematic solutions: The visual arguments of the "Obama infomercial"	Synthesis of opinions from the food manufacturing industry, academia representatives, and undergraduate students reviewed to highlight the skills, knowledge and attitudes applied to the product development process

Impact of high-speed inkjet on digital printing and traditional offset lithography	Determining the proper point size for display type on packaging

What makes a font persuasive?: An eye-tracking study of perception in American and Chinese assessment of fonts	The influence of attribute performance appraisal, emotion and time on the satisfaction response of golf travelers

Examining the behavioral intentions of older adults as virtual tourists in the context of a Second Life destination	Assessment of destination brand associations: An application of Associative Network Theory and network analysis methods

Service recovery: Trend, path model, and cultural comparison	Persuasive packaging: An eye-tracking approach to design

Marketing in an automobile dependent society An analysis of consumer-oriented, industry-produced advertising material	Essays on product recall strategies and effectiveness in the FDA-regulated food sector