ProQuest Subject Index - Marketing at CAPELLA UNIVERSITY

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You are viewing titles for CAPELLA UNIVERSITY in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site

The selection of Christian education: An application of the consumption value model of market choice	Color strategy: Adding and extracting value leveraging color

The relationship between organization culture type and quality service in the retail store: A tale of two surveys	An evaluation of consumer buying criteria and its impact on the purchase of commoditized laptops

Determining the reliability and validity of service quality scores in a public library context: A confirmatory approach	The relationship between customer satisfaction and conflict management styles of call center representatives

The relative effects of congruous peer level identification advertising on Generation Y members who attend college: An analysis of an emerging market	Assessing brand management: A replication of United Way of America's National Survey

Entrepreneurial boot camps: A case study to evaluate and improve the establishment of methods, goals, strategies and tasks	Marketing knowledge in the music business: A qualitative study of the levels of business acumen required of aspiring music artists to succeed in the music industry

The critical success factors of the Atlantic Coast Conference: A case study from the perspective of the conference leadership	The nursing shortage: A case study of nursing students' beliefs and attitudes towards various marketing strategies designed to recruit additional individuals into the nursing profession

Marketing a social norm: An investigation of a campaign's impact on culture change regarding alcohol use	Organizational size and culture: The effect on the implementation of the marketing concept

Mainstream social science faculty uses and attitudes toward information technologies	Parental attitudes toward children's television advertising: Comparative analysis of the United States, United Kingdom, Sweden, and New Zealand

Hedonic consumption: A study of locus of causality and marketing	Is it used? A study of factors influencing the transfer of sales training

Mining the language of online discussions in the service of mass market communications	A comparison study of personality types and brand involvement

Determinants of patient choice: Chiropractic vs. orthopedic care	Member perspectives of service quality: An exploratory investigation of the private club sector of the hospitality industry

Voice of the customer: Listening through the call center	A retrospective data examination of customer loyalty in the e-banking technology services industry: Strategies for new successes

A study of soft skills for IT workers in recruitment advertising	The market orientation of minority-owned firms: A study of companies in the Small Business Administration's 8(a) program

Factors influencing Japanese tourism to Hawaii: A macroeconomic analysis (1980--2006)	The relationship between advertising and job satisfaction for paid and volunteer non-management associates: An investigation of the non-profit attraction industry in the state of Arizona

Customer loyalty: An exploration of the relationship between service quality and customer intent to return and willingness to recommend in the restaurant industry	Antecedents of online trust and acceptance of e-commerce: A survey of consumer perceptions

Do Baby Boomers find brand placement acceptable in television programs?	Online privacy sensitivity and gender: A case study of a highly-educated adult population

Relationship between type of endorser and patients' attitudes and behaviors in direct to consumer advertisement	Situational considerations in information security: Factors influencing perceived invasiveness toward biometrics

Louisiana small business owner stated problems during recovery from Hurricane Katrina: Outsider assistance within a dynamic environment	The leadership culture attributes affecting a global aerospace business environment

Creation and validation of the Salesperson Competency Analysis: A competency model for entry-level business-to-business salespeople in the services industry	The impact of e-business on land-based retail florists: A qualitative study of Boston, Massachusetts

The Home Depot paradox: An investigation of the relationship between financial performance and customer satisfaction	Distributor success: High performance work practices in the multilevel direct channel market

Air travel in the U.S.: An investigation of the influence of perceived risk in service quality	A study on the relationship between online branding techniques and brand personality for nonprofit organizations

The impact of experimentation on product development in companies involved in interactive marketing	How organizations and individuals achieve significant and sustainable increases in sales performance: A study of transformational learning in sales environments

A determination of non-functional shopping motivations of Y-Generation online shoppers	Consumers in the pews: Exploring the relationship between consumption experience and emotional brand attachment in a megachurch context

The business of video game development in 2009: Statistical representation of Indian video game player trends and habits	Determining and executing new product strategy: Integrating the product innovation charter and the fuzzy front-end

Cause-related marketing as a solution for companies with negative reputations: An exploratory investigation	If you build it, will they come?: Marketing the human genome

Garbage in garbage out: Improving the efficiency and effectiveness of CRM systems from the perspective of CRM users	Motivation factors of current and first-time online donors

Online technology and organization challenges: An examination of Netflix and customer satisfaction	Market orientation and business performance: The role of positional advantage

Utilizing child psychologists in marketing products to children: A phenomenological study of the ethical perceptions of child psychologists	Millennials and e-commerce: The online shopping and purchasing behavior of Millennials attending college

Sales influence strategies within the retail scuba diving market	A grounded theory approach to examining design and usability guidelines for four-year tribal college web sites

The role of the sales force in implementing strategy and developing and managing customer relationships: A grounded theory study of sales professionals in the wholesale auto auction industry	Marketing through online leadership to retain invisible customers: Perceptions of online students

College student recall of age and gender-appropriate medications advertised on television	HPI factors influencing membership retention rates in a nonprofit legislative advocacy association

Quality service delivery: A case study of strategic customer relationship management	Understanding the factors affecting the influence of children on their parents' total purchases

Influence of e-learning on sales productivity	Consumer perception of marketing strategies used at home show exhibits: A mixed-method study

Relationship of customer trait and situational factor determinants with the technology acceptance of self-service	A study of Generation X's and Y's perception of the customer experience when purchasing airline travel

Strategic account management programs: A study of the variables that impact their effectiveness	Assessing the influence of organizational commitment on employee perceptions of superior customer value creation

Examining the relationship between the usefulness of multimedia messaging services and brand equity: A conceptual framework	Does visual distinctiveness influence content memory in powerpoint presentations?

Attitudinal loyalty: A mixed method study of Apple fandom	Customer satisfaction and corporate reputation: A correlation study