Dissertations & Theses
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CALIFORNIA STATE UNIVERSITY LONG BEACH
You are viewing titles for CALIFORNIA STATE UNIVERSITY LONG BEACH in the Marketing available through the UMI Dissertations & Thesis Gradwoorks site
Building the theatre audiences of tomorrow: Identifying marketing programs for the acquisition and retention of California State University, Long Beach undergraduate students as audience members for California Repertory Company
Technology and the changing face of audience development: An examination of effectiveness of social media, video on demand, and website efficiency as it relates to marketing for the arts
Exploring the combinatory effects of phonesthemes in brand naming
Capitalism and spirituality: Authentic marketing and manufacturing of hand drums through drum circle entrainment
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