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You are viewing titles for CALIFORNIA STATE UNIVERSITY LONG BEACH in the Arts management available through the UMI Dissertations & Thesis Gradwoorks site
 
Building the theatre audiences of tomorrow: Identifying marketing programs for the acquisition and retention of California State University, Long Beach undergraduate students as audience members for California Repertory Company
 Low cost/no cost quality of life programs in non-profit theatre
 
Technology and the changing face of audience development: An examination of effectiveness of social media, video on demand, and website efficiency as it relates to marketing for the arts
 The Low-Profit Limited Liability Company as an alternative business structure in American theatre
 
Long Beach arts and culture: Visibility and sustainability
 Leveraging collaborative models in the nonprofit arts: An examination of business partnerships as a means for increased extrinsic and intrinsic strength