The role of the interaction of intrinsic motivation with generational cohort on subjective creativity

by Brown, Darryl M., Ph.D., CAPELLA UNIVERSITY, 2015, 119 pages; 3741504

Abstract:

The purpose of this research was to examine the degree to which intrinsic motivation explained variation in subjective creativity across generational cohorts using the IMI and GPS scale. The results of the study indicated that generational cohort did not moderate the relationship between intrinsic motivation and subjective creativity. However, intrinsic behaviors, perceived competence, and perceived choice were found to significantly predict subjective creativity, regardless of generational cohort interaction. Moreover, the results of the moderation analysis were significant, F (3, 159) = 3.30, p = .022 indicating the interaction between pressure/tension and generational cohort on subjective creativity was significant and moderation can be supported. A multiple linear regression analysis was used to test Hypotheses 1-2 and Hypothesis 3 was tested using a moderation analysis to analyze the interaction between intrinsic motivation and generational cohort on subjective creativity. The results of the Pearson’s Product-Moment Correlation Coefficient and Bonferroni correction indicate that there is a significant positive relationship between subjective creativity and the subscales interest/enjoyment, perceived competence, and perceived choice. In addition, there is a significant negative relationship between subjective creativity and pressure/tension. Overall the variables interest/enjoyment, perceived competence, perceived choice, and pressure/tension were significant and accounted for 9% of the variation in subjective creativity. However, the results of the moderation analysis were not significant for independent variables interest/enjoyment, perceived competence, and perceived choice thus generational cohort only significantly moderated the relationship between pressure/tension and subjective creativity.

AdviserJane A. Petrick
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsBusiness administration; Entrepreneurship; Management
Publication Number3741504

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