The foreign direct investment outflow from emerging economies has grown tremendously in the last two decades, from US$73 billion to more than US$350 billion. These numbers demonstrate the growing importance of developing economies in the global economy landscape. The entry mode strategy is a critical component of international expansion for these companies. Most of the research studies on entry mode have been done through the lens of manufacturing firms in developed economies entering developing economies, and most of the related frameworks and theories have been developed to explain this perspective. This study provides an understanding of entry mode strategies of services firms in developing economies entering into developed economies by considering several software services firms in India entering developed economies. The study develops a framework that incorporates multiple theories—both from an emerging economy perspective as well as a services perspective—and presents the findings based on numerous case study analyses of services firms in India. The dissertation also addresses the applicability of strategic theories that exist in the market place, and identifies different aspects of theories being applicable to different sizes of companies, as well as recommending future areas of investigation in this space.
|Subjects||Business administration; Management; Information technology|
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