An examination of effective leader-follower multigenerational communication methodologies

by Loynes, Daniel J., Ph.D., CAPELLA UNIVERSITY, 2015, 121 pages; 3722215


The following quantitative study explored the communication methodology used by leaders of multi-generational organizations. Organizations of the 21st century are comprised of multiple generations of cohorts. The leaders of these multi-generational organizations need to develop communication skills where a message can be effectively communicated to the cohorts. A leader has to have the skills to communicate with Baby Boomers: born between 1946 and 1964, Generation Xers: born between 1965 and 1982, and Generation Yers: born after 1982 that have different levels of computer skills, different work ethics, and different loyalty to their organizations. The study was conducted electronically through panels provided by SurveyMonkey, who met the demographics requirements of this study using a questionnaire. The study looked at three communication methods: Electronic, Texting, and Face-to-Face. The results of this study indicated that there is not a one-size-fits-all solution. The study revealed that members of the three generations were receptive to the three communication methods for general and corporate information, with Face-to-Face communication being the desired method for personal level information delivery.

AdviserTerry Walker
Source TypeDissertation
SubjectsManagement; Communication
Publication Number3722215

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