Channel of distribution restructuring: A cross-sectional time series study of Chrysler, Ford, and General Motors from 2006 to 2011 in the United States

by Baker, Cassandra Lee, Ph.D., CAPELLA UNIVERSITY, 2015, 198 pages; 3682569

Abstract:

Channel restructuring has become a subject of interest within the U.S. automotive industry because of the recent economic recession. Within the automotive industry, restructuring has been a central theme followed by manufacturers to assist in creating a smaller network of loyal, exclusively branded dealers. The purpose of this cross-sectional study was to examine the relationship between automotive channel restructuring and the extent of its association with market share, new vehicle sales, and new vehicle production. The sample was the domestic automotive industry within the U.S. market. The domestic automotive industry is comprised of companies whose headquarters reside within the United States. This study utilized data from 3 manufacturers—Chrysler, Ford, and General Motors—over 24 quarters for the 6 years of the study (2006–2011). The results indicate that channel restructuring has a strong relationship with market share, new vehicle sales, and new vehicle production. Additional research is needed in this area and several recommendations are made within this dissertation to assist future researchers in this effort.

AdviserShardul Pandya
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsMarketing; Management; Automotive engineering
Publication Number3682569

About ProQuest Dissertations & Theses
With nearly 4 million records, the ProQuest Dissertations & Theses (PQDT) Global database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

PQDT Global combines content from a range of the world's premier universities - from the Ivy League to the Russell Group. Of the nearly 4 million graduate works included in the database, ProQuest offers more than 2.5 million in full text formats. Of those, over 1.7 million are available in PDF format. More than 90,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or contact ProQuest Support.