Adoption of secured web portals, applications, and solutions by authorized users as the primary source of ubiquitous healthcare and health insurance information and services, may also increased stakeholder participation in Health Insurance Delivery (HID) process. Identifying and understanding factors influencing adoption of health insurance secured web portals, applications and solutions will help health insurance organizations and HIT developers to better deliver web products and services for authorized users and enhance HID. The purpose of this study was to investigate how the Unified Theory of Acceptance and Use of Technology (UTAUT) may help explain the relationship between authorized users' intent to adopt and actual use of health insurance secured web portals, applications and solutions. The study was administered by soliciting participants from health insurance secured web portal authorized users in the LinkedIn® social networking community-members of the United States group. The research data was analyzed by applying Partial Least Squared regression in order to evaluate response data's reliability and validity of the measures, as well as path coefficient assessment of latent and manifest variables. This research study reveals effort expectancy and social influence are valid predictors of factors influencing authorized users' adoption of health insurance secured web portals, applications, and solutions. To the contrary, performance expectancy and facilitating conditions are not influencing factors in health insurance authorized users' adoption of secured web portals.
|Adviser||W. Don Gottwald|
|Subjects||Management; Information technology; Web studies|
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