This study investigated the belief that business faculty members in higher education have perpetuated a business culture where the profit motive is the most important consideration. The business faculty respondents were grouped by academic discipline, by tenure as a faculty member, and by type of institution based on the level of integration of these topics into the business curriculum. They completed a survey with questions related to their perceived importance of the social and environmental responsibilities of business. Significant differences in the scores related to the perceived importance of environmental responsibility were found between faculty at schools with a major (μ=3.09) and faculty at schools that incorporate CSR and Sustainability topics across the business curriculum (μ=3.46). This finding suggests it may not be most effective to create a separate major in Sustainable Management. It may be better to integrate CSR and Sustainability across the business curriculum instead. Significant differences were also found in the environmental concern scores, as well as the scores related to the perceived importance of social responsibility, when faculty in the quantitative disciplines of accounting, finance, economics, and quantitative methods were compared with the scores of all other business disciplines. This finding suggests faculty development may be necessary with these faculty members to address their lower perceived importance of CSR and Sustainability if the institution wants to integrate these topics across the business curriculum.
|Subjects||Management; Sustainability; Higher education|
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