The road to retaliation: How anti-LGBTQ microaggressions ignite protests, business boycotts, and organizational retaliation: A hermeneutic critical discourse analysis

by Haws, Cheryl E., Ph.D., CAPELLA UNIVERSITY, 2014, 558 pages; 3626688


This hermeneutic, critical discourse analysis (CDA) study, reviewed the microaggression taxonomy and the organizational anti-LGBTQ microaggressions that have ignited protests, boycotts, and retaliations. Nine events, spanning two decades, were randomly selected from 32 blind samples that fulfilled theoretical criteria and maintained sociocultural and organizational relevance. The research of Derald Sue (2010a, 2010b), Sue and Capodilupo (2008), Nadal, Rivera, and Corpus (2010) and other microaggression researchers, were either validated or challenged. Four themes from the microaggression taxonomy (i.e., microinsults, microassaults, microinvalidations, and environmental macroaggressions) were utilized, along with 13 classifications that were identified or adapted from microaggression studies; two were new classifications. Thirteen findings and 11 general themes were explored. The qualitative study drew consistent conclusions from the application of ethical principles and moral and retaliatory screening tools. In the study's concluding stages, the synthesis of David Hawkins's (2002) map of consciousness became a welcome surprise. Hawkin's work validated the study's ethical findings and suggested strategies that may provide significant insights for future researchers to draw upon. The summation of the primary research question revealed that anti-LGBTQ microaggressions that ignited protests, boycotts, and organizational retaliation, often occurred when organizations violated the sociocultural norms and expectations of society. Moreover, microassaults, generalized assumptions (microinsults) and environmental macroaggressions, were equally problematic and led to retaliation. The study also reviewed and contrasted anti-LGBTQ vs. anti-racial microaggressions as a means of providing historical comparisons. The critical study examined language in relation to ideology ad power; it also considered discourse in the process of sociocultural and political change and anti-religious microaggressions. The study identified some instances where organizational leaders used respectful dialog and sought to learn from those they had harmed. The most ethical leaders managed to validate and respect the oppositional party, without sacrificing their internal position or organizational values; when this occurred in some situations mutual respect was fostered. In conclusion, numerous recommendations for further microaggression research were identified.

Key Words: Anti-Racial Microaggressions vs. Anti-LGBTQ Microaggressions, Boycotts, Business Ethics, CEO Ron Johnson is Fired, Chick-fil-A, Critical Discourse Analysis, Corporate Diversity Strategies, Corporate Responsibility, CEO Dan Cathy's Anti-LGBTQ Remarks, David Hawkins Map of Consciousness, Defense Mechanisms, Diversity Training, Ellen DeGeneres, Entanglements, Hermeneutics, Intermountain Health Care's Gay Insurance Rates , Kraft Food's Rainbow Oreo Controversy, LGBTQ, Lady Gaga's Born That Way Album, Lady Gaga vs. Target Corp., Proposition 8, Larry H. Miller's Ban of Brokeback Mountain, LGBTQ Protests, Morality, Multicultural Awareness, One Million Moms vs. JC Penny, Organizational Retaliation, Same-Sex Marriage, Sexual Minorities, Suicide, Target's Anti-Gay Political Contributions, The Boy Scouts of America Anti-Gay Controversy, The Church of Jesus Christ of Latter-day Saints, The Family: A Proclamation to the World, The Obama Administration and Same-Sex Marriage, Religious Intolerance, Religious Racism, Revenge, Utah

AdviserLinda J. Terry
Source TypeDissertation
SubjectsManagement; Multicultural education; LGBTQ studies; Commerce-Business
Publication Number3626688

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