Improving the internal communication effectiveness of nonprofits through leader support

by Zelman, Shawn Taylor, Ph.D., CAPELLA UNIVERSITY, 2014, 118 pages; 3611889


Improving internal communications in nonprofits needs senior leader support. This research focuses on senior leaderships’ role in nonprofits’ internal communication efforts. This support will increase employees’ understanding and awareness of the organization’s goals. Organizational leaders will need to validate the role of communication within the organization as well as designate professionals to carry out the communication efforts to make sure internal audiences understand the organization’s messages. The purpose of this phenomenological study is to describe, discover, and understand the meaning of effective communication skills of senior leaders in 501(c)3 nonprofits. This research analyzed the extent of senior nonprofit leaders’ role in the nonprofit’s internal communication efforts. One semi-structured interview was conducted with ten purposefully selected senior leaders in nonprofit organizations with revenue between $2.5 million and $10 million. The results of this research showed that each of the leaders had differing experiences in communication prior to taking their positions in the nonprofit industry. This research helps identify the need for more focus on business communications and how to incorporate communication coursework into the management curriculum.

AdviserSteven Jeddeloh
Source TypeDissertation
SubjectsMarketing; Management; Communication
Publication Number3611889

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