Management consultants' accceptance of internet technology: An empirical study of the determinants of web analytics technology acceptance

by Amofa, Kennedy K., Ph.D., CAPELLA UNIVERSITY, 2014, 132 pages; 3610402

Abstract:

The versatility and the increased capability of the Internet as part of organizational information technology (IT) infrastructure has led to the emerging of new technologies including web analytics technology (WAT) to help aggregate and integrate online user behavior data for management operations and strategic planning. The research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants' acceptance of WAT. The study explored quantitative research methodology and online survey technique that involved 270 management consultants. The results of the study showed that there is a positive correlation among the determinants including effort expectations, performance expectation, social influence, facilitating conditions, and behavioral intentions. The study established that performance expectancy, effort expectancy, social influence, and facilitating conditions can predict 62% of the behavior intention of management consultants to accept WAT. The study underscored the impacts of the research findings on the organizational strategic IT management, management consulting industry, IT solutions vendors, and academia on the phenomenon of technology acceptance in organizational settings. The research study furnished the theoretical framework and recommendations for future research studies to further investigate WAT acceptance and usage.

AdviserCAROLINE HOWARD
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsManagement; Information technology; Web studies; Organizational behavior
Publication Number3610402

About ProQuest Dissertations & Theses
With nearly 4 million records, the ProQuest Dissertations & Theses (PQDT) Global database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

PQDT Global combines content from a range of the world's premier universities - from the Ivy League to the Russell Group. Of the nearly 4 million graduate works included in the database, ProQuest offers more than 2.5 million in full text formats. Of those, over 1.7 million are available in PDF format. More than 90,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or contact ProQuest Support.