Evidence-based Management content in undergraduate management courses and Rogers' diffusion of innovation theory

by Mackay, Gayle A., Ph.D., CAPELLA UNIVERSITY, 2013, 172 pages; 3561292

Abstract:

The continuing explosion of knowledge requires improved decision-making to generate better choices in disruptive business environments. Failures and shortcomings become more noticeable and consequential because of declining resources, increasing competition, and hyperturbulent change management. This distinguishability heightens a manager's visibility vis-à-vis the consequences of a poorly made or executed decision. In this volatile environment, Evidence-based Management (EBMgt) has been championed as an addition to current decision-making methods for practitioners. However, few practitioners use or even know about EBMgt and how it can improve their decision-making. This lack of knowledge can, in part, be explained by the results of this study, which indicates that only 2% of courses examined in the data collected (consisting of 5, 594 undergraduate management courses in business degree programs) contained EBMgt related content, and none had any reference to EBMgt itself. Data was collected from a random sample of 216 U.S. based, AACSB accredited institutions (population = 489 institutions). The random sample of 216 represents a 95% confidence level. This is a significant finding because many current and future managers are formally taught only in undergraduate management classes. If EBMgt content is missing from undergraduate classes, many current and future managers are uninformed about this process/tool. Although this study represents an initial exploration of EBMgt related content at the undergraduate level, analyzing the contents of course descriptions for EBMgt related content cannot adequately reflect what is being taught in the classroom. Future research might study what is actually taught. An additional opportunity for future research is to study why EBMgt content adoption has not moved beyond its current state. Using Rogers' theory, a study could be developed to identify the characteristics present or missing in higher education institutions, which would account for the level of current diffusion.

AdviserMartin Lees
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsManagement; Business education
Publication Number3561292

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